Marketing Plan (Mentor Driven Program)

The course covers all the fundamental concepts of marketing along with advanced concepts like digital marketing, CRM and content writing. It follows train-apply-review approach. The course covers following topics:

Identifying customer segments, developing value proposition, messaging, using various communication channels, customer engagement, sales conversion, creating customer experience, overview of CRM and other ways of capturing leads, referral marketing and preparing the complete marketing plan.

Course Outcomes:

·       Understand all components of a marketing plan

·       Develop a complete marketing plan

·       Be ready with an actionable implementation plan

·       Strategy for successful business

Duration : 8 Weeks